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Collaborative Advantage: The Art of Alliances | 
| Author: Rosabeth Moss Kanter
Publisher: Harvard Business Review
Category: Book
Buy New: $6.50
Sales Rank: 2413025
Format: Download: Pdf
Media: Digital
Pages: 16
ASIN: B00005RZ4Q
Publication Date: July 1, 1994
Availability: Available for download now
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| Editorial Reviews:
Product Description
When companies join forces--whether on research or as full-scale partners--they often tend to emphasize the legal or financial aspects of the deal. But smart managers know that alliances involve much more. Like human relationships, business partnerships are living systems that have endless possibilities. And companies that know how to tap those possibilities and manage alliances effectively have a key corporate asset. Rosabeth Moss Kanter calls it a collaborative advantage. After completing a study of more than 37 companies from 11 parts of the world, Kanter concludes that relationships between companies grow or fail much like relationships between people. By paying attention to the human aspects of alliances, managers can leverage the maximum value from them, Kanter believes. Examples of companies enjoying a collaborative advantage today are FCB and Publicis; Northern Telecom and Matra Hachette; and the European Retail Alliances partners, Ahold, Argyll, and Groupe Casino.
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