Information Dashboard Design: The Effective Visual Communication of Data | 
| Author: Stephen Few
Publisher: O'Reilly Media, Inc.
Category: Book
List Price: $34.99
Buy New: $19.56
You Save: $15.43 (44%)
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Rating:  43 reviews
Sales Rank: 8795
Media: Paperback
Pages: 223
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 9.9 x 8.3 x 0.6
ISBN: 0596100167
Dewey Decimal Number: 005
EAN: 9780596100162
ASIN: 0596100167
Publication Date: January 1, 2006
Availability: Usually ships in 1-2 business days
Condition: All orders ship same business day via standard shipping (USPS Media Mail) if received by 1 PM CST.
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Product Description
Dashboards have become popular in recent years as uniquely powerful tools for communicating important information at a glance. Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste. This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. "Information Dashboard Design" will explain how to: Avoid the thirteen mistakes common to dashboard design Provide viewers with the information they need quickly and clearly Apply what we now know about visual perception to the visual presentation of information Minimize distractions, cliches, and unnecessary embellishments that create confusion Organize business information to support meaning and usability Create an aesthetically pleasing viewing experience Maintain consistency of design to provide accurate interpretation Optimize the power of dashboard technology by pairing it with visual effectiveness Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University ofCalifornia in Berkeley. He is also the author of "Show Me the Numbers: Designing Tables and Graphs to Enlighten," Visit his website at www.perceptualedge.com.
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| Customer Reviews: Read 38 more reviews...
 Excellent insight! December 14, 2008
Joseph Sheridan
1 out of 1 found this review helpful
Stephen Few offers incredible insight into the world of visual perception and how to incorporate it into dashboard design. This book is appropriate for newbies to the field, seasoned professional, statistical math whizes, everyone!
 Great introduction to info dashboards December 1, 2008
Yannick Pouliot (San Mateo, CA)
This book is a great introduction to info dashboards: lots of pro- and counter-examples quicky convey the point of what makes a good information dashboard.
Essential Reading for Presenters of Data at all Organizations October 29, 2008
MR CM Grenier (Beijing)
In this book, Mr. Few highlights the common design mistakes of dashboard design and provides tools to enable the audience to easily get the relevant information quickly.
Stephen draws from psychology to define best practices for organizing business information in a way that elevates accurate interpretation. He promotes the use of Bar graphs for clearly displaying information, while demonstrating that our human parallel processing of our eyes and brains do not effectively interpret quantitative scale using pie charts or radar graphs.
The book insightfully shares that Dashboard Design has different forms depending on the different role of which it will be used. Few classifies Information Dashboard into three types relative to the Role:
*Strategic Purposes: The primary use today is the Executive Dashboard that provides a quick overview that decision makers need to monitor the health and opportunities of the business.
*Analytical Purposes: Require more context behind the numbers, including meaningful comparisons, historical background and more specific performance evaluators.
*Operational Purposes: Monitors Operations that are continuously changing and may require immediate attention. Operation Dashboards require the most specific and highest level of detail, but must also be clear and simple for the audience to understand quickly what needs to be done.
Before this book, few people knew to differentiate Dashboard Design according to the role the information will be used for - Strategic, Analytical or Operational.
Another key takeaway is to avoid fragmenting data sets that share relationships. Stephen argues grouping interrelated together on a single screen can tell a more complete story. Mr. Few says of Information Dashboards, "simultaneity of vision that it offers: the ability to see everything that you need at once. This enables comparisons that lead to insights-".
Information Dashboard Design is a must read for presenters of information at all levels of the organization. Stephen Few provides practical lessons on how to raise audience comprehension of the data and make your meetings more valuable.
Stephen Few has 20 years of expertise in the field of data visualization and is an MBA professor at Haas Business School, UC Berkeley.
Easy to read and simple to understand October 7, 2008
Kiran Padiyar (Minneapolis, MN USA)
This book is very nicely written in easy to understand manner. The format and layout of the content itself communicates importance of visual aspects at core.
Usage of colors and presentation of data are eye openers for BI Professionals like me. I mean, most of these years after seeing all those animated charts and sweet looking dashboards (from all big BI vendors), the real meaning was somewhere had been lost. I think this book is must read for everyone who needs to present data, and not only for people who design Dashboard.
THIS IS PRACTICAL!
drags you to read it!! August 8, 2008
Anastasios Georgatis (Athens, GR)
Really interesting book...especially if you are looking around to find sth like this...I was really lost in looking for dashboards, but this book made an impact. I propose it to anyone that has any relationship with dashboards!!
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