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| Blink: The Power of Thinking Without Thinking | 
 enlarge | Author: Malcolm Gladwell
Publisher: Back Bay Books
Category: Book
List Price: $15.99
Buy New: $4.50
You Save: $11.49 (72%)
New (79) Used (105) Collectible (3) from $4.00
Avg. Customer Rating:  971 reviews
Sales Rank: 119
Media: Paperback
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 0.7
Dimensions (in): 8.2 x 5.4 x 1
ISBN: 0316010669
Dewey Decimal Number: 153.44
EAN: 9780316010665
ASIN: 0316010669
Publication Date: April 3, 2007
Availability: Usually ships in 1-2 business days
Condition: New - Has remainder mark. Fast shipping from trusted wholesaler with many exclusive publisher contracts.*
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Amazon.com Review
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
Product Description
In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life.
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| Customer Reviews: Read 966 more reviews...
 Blink. Hello. Blink. Blink. You're Hired! December 1, 2008
As it's title suggests `Blink' is essentially about what happens within those first few seconds of meeting someone new. Reading the book, we quickly learn that first impressions are more important than we realize.
Gladwell uses stories as diverse as dating scenes and military maneuvers to show us just how powerful a first impression is and then shows us how we can use this to our advantage.
For a job seeker in particular, this can be a very powerful tool. Knowing how to give the right first impression can make an astounding difference to how successful we are in job interviews and life in general.
Danny Iny
Author of the free eBook "Forget Everything You Know About Looking For a Job... And Actually Find One!"
HuntingToHired, [...]
 It's what you expect it to be. November 26, 2008
You may also like this, Tao Cycle Therapy: Natural Happiness via Self Directed Cure for Chronic Anxiety & Depression [Updated 2008 3nd Edition]
Another fascinating subject! November 23, 2008
Having read The Tipping Point for our book club, I was looking forward to reading this book with the same group, and was not disappointed. Fascinating insights into a fairly obscure topic. Makes one really think about ones own prejudices and intuitions.
Entertaining but often confusing if you think too hard about it November 22, 2008
Although I found "blink" engrossing, Gladwell's talent as a writer often lets him get away with murder. The distinctions he makes sometimes seem arbitrary, particularly if one takes just a little more than 2 seconds to mull things over. Some of his extrapolations not only seem unjustified but mislead. For example, in his discussion of malpractice, Gladwell urges his patients to find their doctors "wanting" if they appear not to be listening or talking down. But the research on which Gladwell bases his malpractice discussion simply found a correlation between this sort of behavior and a physician's likelihood of being sued. There was no discussion of whether the physicians who were sued more frequently when this sort of behavior was present also had delivered less appropriate care with any greater frequency. While many of us would prefer a doctor who takes the time to listen, we also want a competent doctor. Would it necessarily be wise to pass up a doctor with an excellent clinical reputation simply because he/she was a cold fish? In a discussion about hospital emergency departments, Gladwell asserts that "what screws up doctors when they are trying to predict heart attacks is that they take too much information into account." He bases this conclusion on research performed in the 1970s that produced an algorithm for determining heart attacks that considered far less data than traditional methods of diagnosis and was far more accurate and safe. What seems obvious, however, is that the algorithm worked better not because it required less information but rather because it had identified the right information to use. And the algorithm had been developed after only "feeding hundreds of cases into a computer", so there also appears to have been nothing intuitive about which data would prove to be the best data to use in assessing the likelihood of heart attack. Gladwell ends his Afterword with the suggestion that, given the demonstrated bias against black defendants in criminal trials, "the accused shouldn't be in the courtroom" and "should answer all questions by e-mail or through the use of an intermediary." In this manner, the jury's and judge's bias would be mitigated. Constitutional issues aside, if juries and judges are on average (at least unconsciously) biased against black defendants, why shouldn't those same biases affect jury and judge perceptions of black witnesses? Do we also need to remove all witnesses from the courtroom? But after having removed all witnesses and defendants from the courtroom, how much potentially valuable information is lost by the inability to view witness and defendant (if the defendant chooses to take the stand) facial and body language of the sort that Gladwell earlier in the book asserts is so meaningful? Has one type of injustice been "solved" in exchange for creating the possibility of many more? My gut tells me that figuring out how to remedy courtroom racial bias is going to require more thinking than blinking.
Great storytelling November 19, 2008
1 out of 1 found this review helpful
I really love a good story, and the stories in this book were fascinating, especially since you weren't sure where each one was going. So much food for thought-- you may just read it in a few days, but spend weeks thinking about it (or telling your husband about it over and over...). Great!
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