Microeconomics for Managers | 
| Author: David Kreps
Publisher: W.W. Norton & Co.
Category: Book
Buy Used: $19.00
New (21) Used (39) from $19.00
Rating:  1 reviews
Sales Rank: 445823
Media: Hardcover
Edition: 1
Pages: 672
Number Of Items: 1
Shipping Weight (lbs): 2.9
Dimensions (in): 10.2 x 7.3 x 1.4
ISBN: 0393976785
Dewey Decimal Number: 338.5024658
EAN: 9780393976786
ASIN: 0393976785
Publication Date: September 10, 2003
Availability: Usually ships in 1-2 business days
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Product Description
This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems. Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter's five forces, signaling, transaction costs, and incentives.
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| Customer Reviews:
A very special book... April 23, 2009
Ashley B. (San Francisco, CA)
While the author is a well respected economist, this book is amazingly bad! It does a very poor job explaining the concepts and while people in my MBA class who were proficient in Economics simply avoided it, it made the Microeconomics core class a nightmare for those with no prior background. In my class of 60, everyone disliked it. Don't buy it unless you absolutely have to! Expect long paragraphs of plain text, a very small number of black and white graphs and strange and irrelevant examples which are more confusing rather than helpful.
As a fun piece of trivia, I have to mention that in the Introduction the author mentions that this ridiculous textbook was developed based on him teaching Stanford MBAs and thus it may not be intellectually suitable for programs where people come from poorer caliber. Well, I doubt that many schools use it anyway!
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