Advertising: Principles and Practice (7th Edition) |
| Authors: William D. Wells, Sandra Moriarty, John Burnett
Publisher: Prentice Hall
Category: Book
List Price: $177.33
Buy Used: $3.95
You Save: $173.38 (98%)
New (18) Used (157) from $3.95
Rating:  7 reviews
Sales Rank: 98051
Media: Hardcover
Edition: 7th
Pages: 624
Number Of Items: 1
Shipping Weight (lbs): 3.4
Dimensions (in): 11.4 x 8.8 x 1.2
ISBN: 0131465600
Dewey Decimal Number: 659.1
EAN: 9780131465602
ASIN: 0131465600
Publication Date: May 29, 2005
Availability: Usually ships in 1-2 business days
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Product Description
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.
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Customer Reviews: Read 2 more reviews...
 College course books September 29, 2008
C. Foster
1 out of 2 found this review helpful
Was very pleased with my purchased. Great price and book is in excellent condition.
 Great Purchase September 29, 2008
Lyndsey Marciano (NYC)
1 out of 2 found this review helpful
This book was great. It came in really good shape and I received it within days of my order!
Great Bookd September 29, 2008
Hannah A. Borg (Kaukauna, WI)
1 out of 2 found this review helpful
Book was exactly what i ordered. Arrived promtly with no issues at all. Would by from this buyer again.
Advert June 20, 2008
Christopher Don (Ann Arbor)
1 out of 4 found this review helpful
This book was the old version, but my teacher let it fly. It saved me about 120 bucks getting this one.
 Advertising: Principles and Practice (7th Edition) February 14, 2008
DaleJr.fan (Arizona)
1 out of 5 found this review helpful
Great price for a textbook, although they are rediculously overpriced to begin with. Very fast delivery. Cover (front and back) slightly warped, but serves the purpose.
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