| Marketing (Mcgraw Hill/Irwin Series in Marketing) |  | Authors: Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley
Publisher: Irwin/McGraw-Hill
Category: Book
List Price: $129.95
Buy Used: $1.98
You Save: $127.97 (98%)
New (21) Used (336) from $1.98
Rating:  6 reviews
Sales Rank: 157380
Media: Hardcover
Edition: 8th
Pages: 733
Number Of Items: 1
ISBN: 0072828803
Dewey Decimal Number: 380
EAN: 9780072828801
ASIN: 0072828803
Publication Date: October 2005
Availability: Usually ships in 1-2 business days
| |
| Also Available In:
|
| Similar Items:
|
| Editorial Reviews:
Product Description
This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.
|
| Customer Reviews: Read 1 more reviews...
 Marketing December 6, 2008
Diane M. Brown
I haven't received the book yet. It was ordered about a month ago. I'm in week two of the MBA class six week course and hope it will arrive soon.
ps I had to click on a star to submit this review, even thought it does not earn a star rating at this time.
 College textbook for domestic Marketing January 19, 2008
Mountainquiet (Green Bank, WV)
This book is good at presenting how to put together a marketing plan. I just wish it was not so wordy in some parts, but the information is helpful.
 Marketing Fluff! October 9, 2004
A discerning reader (California)
9 out of 10 found this review helpful
It's pretty and colorful and has more sidebars than text. It starts with a ten page "why this book is great" embedded review and continues making it pretty throughout the book.
But there is no content. The basic form of the book is to define a few terms, define a chart, have some barely related case study, go to the next chapter. It's an easy book to teach from, but a horrible book to learn from. For example, it brings up the four P's (Place, Promotion, Price, Product) with a paragraph or two for each. It completely misses the idea that place might have changed from this new Internet thing. Another book might mention how a major online retailer might immediately give you 25% ACD (All Commodity Distribution %) or discuss the importance of WalMart and mass retailers. This book just blithy continues on, secure in the knowledge that you know the definition for the test.
The whole book is written as if you purchased a set of flashcards.
 Study guide 7th ed for Marketing 7th ed Authors: Kerin, etc August 23, 2004
K. Nguyen (Twin Cities, MN USA)
3 out of 3 found this review helpful
This is a MUST book to have to assist you with studying and mastering your marketing still while getting an "A" for this course. I took this marketing class and all the test questions were on the tests that I could not even believe it. Besides that, I used this book if I dont have time to read all the chapters again before the tests.
This book is optional but you will find how valuable it is for studying for your tests.
Effective learning approach October 20, 2001
I Car (Florida)
0 out of 3 found this review helpful
Great tutorial that helped me get a A on my final ezam. Amust have to review important concepts and terms.
|
|
|
Proud member of the Celebrity Pro Network. Make sure you check out these other great JimmyKat network sites:
Lyrics Database
Celebrity Blog
Celebrity Thing
Celebrity PC
Latest Celebrity Photos
Web Portal
Travel Photos
Quotes
Flash Games
|
Is there a better
price available?
Find out:
|
|
|
|
