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Viking/Penguin's Elizabeth Gilbert Kicks Off Her National Publicity Campaign for Committed
#1 New York Times bestselling author Elizabeth Gilbert kicked off a national publicity campaign for her highly anticipated new book Committed: A Skeptic Makes Peace with Marriage, which went on sale this past Tuesday from Viking. She began her cross country tour with a reading and signing at the Barnes & Noble Union Square on pub date where she met a packed house, following a fantastic interview on ABC’s "Good Morning America".
Gilbert will also appear on "The Oprah Winfrey Show" on Wednesday, January 13th, in a show discussing marriage around the world, and was featured on ABC’s “Nightline” this past Monday evening, as well as “The Diane Rehm Show” yesterday; she will appear on NPR’s “Weekend Edition” tomorrow. The book is receiving great reviews: a front page rave by Curtis Sittenfeld in this coming Sunday’s New York Times Book Review calls it “consistently entertaining and illuminating and often funny.”
Committed begins where Eat, Pray, Love ended—just after Gilbert fell in love with Felipe, a Brazilian-born man of Australian citizenship who’d been living in Indonesia when they met. The couple was forced to reconsider their vow never to marry (both were survivors of previous bad divorces) when Felipe was unexpectedly detained at a U.S. border crossing. Having been effectively “sentenced to wed,” or Felipe would never be allowed to enter the country again, Gilbert tells the story of her efforts – through contemplation and extensive conversation with everyone she knew or met on her travels – to make peace with marriage before entering its estate again.
Listen to our recent podcast with Elizabeth Gilbert and read an excerpt from Committed.
Publishers Weekly Covers Pam Dorman’s Return to Penguin Group (USA)
In the January 4th issue of Publishers Weekly, Pam Dorman is profiled in the “Home Again” section highlighting her return to Penguin Group (USA) last year to head her own imprint, Pamela Dorman Books. PW news editor Rachel Deahl explores the launch of the imprint this month with Saving Ceecee Honeycutt (due out next week), how it will be primarily focused on the kinds of books she loves most — debut women's fiction (she previously acquired and edited Sue Monk Kidd's The Secret Life of Bees and The Memory Keeper's Daughter by Kim Edwards). In the piece, Pam also praises the Penguin sales force for helping The Help by Kathryn Stockett (Amy Einhorn/Putnam) become such a huge success. Dorman says, “That's the kind of sales power we have. That's what gives me hope, that we can still do that, even in a time when people are not so willing to part with their money.”
To read the full article, click here.
Avery Sweeps Morning Shows on January 6th with Two Authors on “The Today Show” and One on “The Early Show”
Avery authors hit the ground running to kick off 2010. On Wednesday, January 6th, not one but three Avery authors made appearances on major morning shows: two on “The Today Show” and one on “The Early Show.” Stephanie Nelson, author of The Coupon Mom’s Guide to Cutting Your Grocery Bills in Half, was interviewed by Matt Lauer on "The Today Show", where she discussed how to save big at the grocery store with coupons. This was just the start of the strong nationwide publicity campaign. Over the next few weeks she’ll be interviewed about the book on shows such “The Doctors,” “Extra,” and “700 Club;” the book will also be featured in the New York Times Business Section, USA Today’s Money Section, Jean Chatzky’s column at the New York Daily News, Chicago Tribune, and Parenting magazine. Read an excerpt from the book and watch a video here.
Shortly after Stephanie’s appearance, CNBC senior analyst Ron Insana sat down with Meredith Viera to talk about his book, How to Make a Fortune from the Biggest Bailout in U.S. History. His “Today Show” appearance also kicked off a national campaign, featuring a slew of national TV and radio shows such as CNBC’s “Power Lunch;” MSNBC’s “Morning Joe;” “Weekend Today Show;” ESPN Radio; an ABC Radio tour, and CNBC’s “The Closing Bell with Maria Bartiromo,” among others. Read an excerpt from the book here.
Finally, to round out a very busy morning, CBS Medical Correspondent and OB-GYN Dr. Jennifer Ashton appeared on part one of a two-part series on “The Early Show” to talk about her book, The Body Scoop for Girls. In the series, she sits down with a group of young girls and their mothers to discuss how much they know about their own sexual development (and what their parents may or may not have told them!). Dr. Ashton will continue her publicity campaign by appearing on major TV shows including “The Dr. Oz Show,” “The Joy Behar Show,” a CBS TV Satellite Tour, and a CBS radio tour. The book will be featured in major magazines such as Cosmopolitan, American Cheerleader, Parade, and Seventeen. Look for major online and blog coverage in the weeks to come. Read an excerpt from the book here.
Viking’s Jasper Fforde Embarks on a National Publicity Tour for Shades of Grey
Viking’s own rock star of a fantasy author, Jasper Fforde, kicked off his US tour for his latest novel, Shades of Grey, with his signature style of “shaking up genres—fantasy, comedy, crime, sci-fi, parody, literary criticism” as coined by The Miami Herald. In Shades of Grey, Fforde continues this tradition and transports readers into a dark, wild world where the black and white of moral certainty have been reduced to shades of grey.
Jasper’s tour started with a bang here in NYC earlier this week with over 200 people at his B&N event and over 100 people at his Partners & Crime event. Books were flying off the shelves! In a rave review, the Los Angeles Times says “it’s great fun to waste time in Fforde's company,” and one group that attended both NYC events this week surely agrees as they are on a self-proclaimed “Fforde tour” traveling to other cities to see him as well. For an instant chuckle, check out Fforde’s hilarious and informative blog on which he’s begun documenting the best/worst eggs benedict as he travels through the rest of his US tour, among other zany things you’ll find on his website.
Read an excerpt and reviews here.